Partnership Structures for Different Business Situations
Why Partnership vs. Traditional Vendor Relationships
Traditional vendor relationship problems:
Corporate consultancies:
- Optimize for billable hours regardless of business impact
- Impose solutions without understanding business context
- Adversarial dynamics preventing genuine collaboration
- Short-term project thinking focused on contract renewal
Typical agencies:
- Optimize for story points and process adherence, not business value
- Prioritize “easy wins” over high-value wins
- Sprint ceremony overhead eating budget
- Estimation theater creating dysfunction without value
Partnership advantages:
- Value-based prioritization: Cost reduction, revenue impact, worker empowerment—not developer convenience
- Strategic thinking: Genuinely invested in your business success
- No process overhead: More budget on development, less on methodology
- Real flexibility: Change direction immediately when you learn something new
- Collaborative structures: Arrangements acknowledging your specific situation
- Fair compensation: Creates genuine investment in outcomes, not extraction
The critical insight: When something is genuinely high-value (through value assessment), the question becomes “how do we make this happen?” not “is this worth the effort?”
Partnership Structure Options
Rather than one-size-fits-all pricing, we discuss what makes sense for your specific situation.
Focused Support
For specific technical needs or starting collaboration
What this is:
- Targeted work on particular challenges
- Way to start working together and assess fit
- Defined scope with fair compensation
- Can evolve into deeper partnership
Good for:
- Specific technical problems needing solutions
- Testing collaboration before deeper commitment
- Businesses with defined, focused needs
- Starting relationship that may grow
Comprehensive Retainer – €1,500-5,000/month
Complete technology capabilities through ongoing partnership
What you get:
- Value-based prioritization: cost reduction, revenue impact, worker empowerment assessment
- Strategic technology thinking about business outcomes
- Continuous deployment: working software frequently, adapt immediately
- No process overhead: no sprint ceremonies, estimation theater, or project managers
- Complete capabilities: development, infrastructure, automation, strategic planning
- Direct collaboration: talk to the person building your system
Focus: Building what creates measurable business value—cost savings, revenue growth, better tools for workers
Good for:
- Businesses needing comprehensive ongoing support
- Organizations wanting strategic technology partnership
- Companies with multiple technology needs
- Long-term collaborative relationships
Growth Partnership
Professional support with flexible payment timing for businesses with high potential but current constraints
How this works:
- Professional-grade capabilities across all areas
- Pay what works for your current capacity
- Clear settlement pathways when business grows
- Multiple resolution options designed for mutual success
Settlement options:
- Revenue sharing (2-5% until settled)
- Milestone payments (triggered by funding, revenue targets, achievements)
- Equity participation (convert to ownership stake)
- Extended partnership (longer-term relationship at preferential rates)
- Service exchange (your products/services in exchange)
Good for:
- Growing businesses with cash-flow constraints but high potential
- Startups needing professional support before funding
- Businesses in transition or turnaround
- Organizations where value creation clearly exceeds immediate payment capacity
Strategic Partnership
Shared value creation through revenue sharing or equity arrangements
Collaborative partnership on:
- Technology strategy and architecture decisions
- Business development through technology improvements
- Sustainable growth planning and scalability
- Long-term strategic planning with shared responsibility
- Value-based prioritization of all technology decisions
- Democratic decision-making on technology direction
Good for:
- Long-term collaboration with aligned interests
- Businesses open to shared value creation
- Organizations valuing collaborative ownership
- Situations where skilled development creates significant business value
Which Structure Fits?
Depends on:
- Your business situation and current constraints
- Scope of collaboration required
- Long-term partnership potential
- What’s sustainable for both parties
- Level of strategic integration needed
Let’s discuss: Rather than imposing rigid pricing, we talk about your situation, assess what creates value, and figure out the right structure together.
This is partnership in practice – collaborative arrangement based on your needs and potential, not one-size-fits-all vendor relationship.
Real Partnership Example
Situation: Growing business needing comprehensive technology modernization to stay competitive
Partnership structure: Comprehensive retainer with growth partnership component for strategic initiatives
Value-based approach: Prioritized based on business impact—cost reduction opportunities, revenue enablers, worker empowerment tools
Delivered: Integrated support across:
- E-commerce integration (75% reduction in manual order processing)
- Infrastructure optimization (40% cost reduction, eliminated downtime)
- Automation implementation (20+ hours/week saved in manual work)
- Strategic technology planning and worker empowerment improvements
Business outcomes:
- Cost savings: $50k+/year in reduced labor and infrastructure costs
- Revenue enabler: Better tools allowing team to handle 3x volume
- Worker impact: Team focuses on quality and customers, not manual data entry
Collaborative approach: Ongoing discussion about what creates most value, adapting priorities as business learns and grows
Partnership Readiness
What we work on together:
- Value-based prioritization: cost reduction, revenue impact, worker empowerment
- Strategic technology decisions supporting business goals
- Comprehensive support across development, infrastructure, automation
- Long-term planning and scalability
- Honest conversation about what’s worth doing
Good partnership fit:
- Need strategic thinking about business value, not just task execution
- Want direct collaboration without process overhead
- Committed to business growth and improvement
- Understand that high-value work is worth doing regardless of complexity
- Open to collaborative arrangement based on your situation
Especially welcome:
- Worker cooperatives and democratically-run organizations (shared values around decision-making and worker empowerment)
- Social enterprises and mission-driven organizations (positive impact beyond profit)
- Progressive businesses (treating workers fairly, using technology ethically)
- Growing businesses at different stages (we discuss what structure makes sense)
- Troubled businesses needing high-value work done (when something genuinely matters, we figure out how to make it happen)
Not a good fit:
- Need large team immediately
- Want fixed-price, fixed-scope guarantees (software doesn’t work that way)
- Prefer formal Scrum process over results
- Need enterprise-scale resources
Getting Started
Initial conversation: Understanding your business challenges and what creates value for you specifically
Value assessment: Discussion about cost reduction opportunities, revenue impact, worker empowerment possibilities
Partnership structure: Figure out what makes sense—focused support, comprehensive retainer, growth partnership, or strategic collaboration
Continuous delivery: Start seeing working software quickly, adapt based on learning and changing priorities

Technology should create business value and empower workers – not feed consultancy profit extraction or process theater.
Let’s Talk About Your Situation
Not sure if this approach fits?
Let’s have a conversation about your business challenges and what creates value for you specifically.
No sales pitch. No commitment. Just discussion about:
- What’s the real business problem?
- What’s the cost reduction potential? Revenue impact?
- How does this empower your workers?
- What partnership structure makes sense for your situation?
What happens next:
- We talk about your business challenges and value opportunities
- I’ll tell you honestly if I think I can help
- We discuss what partnership structure makes sense
- If it’s not a fit, I might know someone better suited
Response time: Usually within 24 hours