How I Got Here

Started in 2000 with Linux systems administration—learning how technology works when reliability matters and failures impact real business outcomes.

20+ years of integrated technology work across web development, server administration, DevOps, business system integration, and automation. Understanding how all the pieces fit together while seeing how traditional relationships create problems for everyone.

The pattern that emerged:

Most developers and agencies optimize for the wrong things:

• Corporate consultancies optimize for billable hours
• Typical agencies optimize for story points and sprint velocity
• Almost nobody optimizes for actual business value

The value-based insight:

When you assess tasks through cost reduction, revenue impact, and worker empowerment instead of effort or “easy wins,” better decisions emerge:

• Automation saving $50k/year = same bottom-line impact as $50k in new revenue
• Infrastructure optimization reducing costs 40% while eliminating downtime
• Integration work cutting manual processing 75% and empowering workers

Sometimes the complex thing is worth doing because the value is high.
Sometimes the easy thing is a distraction.

Partnership addresses structural problems: Traditional vendor relationships create extraction dynamics for both parties. Partnership structures with fair compensation and collaborative decision-making create genuine investment in client success.

Following proven models: Tech cooperatives in Europe successfully serve major enterprise clients while maintaining cooperative principles and values transparency. This demonstrates that values-driven approach strengthens rather than weakens professional credibility when combined with strong technical delivery.

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How I Actually Work

No sprint ceremonies. No estimation theater. Just results.

Continuous deployment:

• Changes go live when ready, often multiple times per week
• Automated testing catches problems before users see them
• Not waiting for sprint boundaries or release schedules

Value-based prioritization:

• Assess through cost reduction, revenue impact, worker empowerment
• Not story points measuring effort without business context
• “This saves $50k/year—worth doing even if complex”

Direct collaboration:

• Talk to the person building your system
• No project manager intermediaries
• Strategic conversations about business impact

Sustainable pace:

• Consistent quality work at pace I can maintain indefinitely
• No death marches to arbitrary deadlines
• Better results from sustainable work than burnout

Real flexibility:

• Welcome changes because systems are built to accommodate them
• Adapt immediately when priorities shift
• No “can’t modify the sprint” nonsense

Collaborative structures:

• Different partnership options for different business situations
• Discussion about what makes sense for your specific needs
• Fair compensation through arrangements working for both parties

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Comprehensive Technology Capabilities

Complete technical expertise:

• Development: Modern WordPress (Roots ecosystem), full-stack applications, e-commerce
• Infrastructure: Linux server administration, DevOps, security, performance optimization
• Automation: Process optimization, workflow improvements, business system integration
• Strategic Planning: Value-based prioritization, technology roadmaps, architecture decisions

Strategic business thinking: Engineering mindset applied to business challenges. Understanding P&L impact of technology decisions—cost reduction opportunities, revenue enablers, worker empowerment possibilities.

Real examples:

• E-commerce integration: 75% reduction in manual work, workers focus on quality
• Infrastructure optimization: 40% cost reduction + eliminated downtime
• Automation: $50k+/year savings in labor costs = direct bottom-line impact
• Strategic discovery: Turned SEO request into customer retention opportunity

Value focus: Technology decisions made by understanding business impact, not just technical effort.

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Partnership Philosophy

Value-based prioritization – assess what actually matters (cost reduction, revenue impact, worker empowerment) and build that, regardless of complexity. Not “easy wins” or story point theater.

Collaborative decision-making – technology choices made together, considering business needs, technical excellence, and long-term sustainability. Not imposed corporate consultant solutions.

No process overhead – continuous deployment and direct collaboration instead of sprint ceremonies, estimation poker, project manager layers eating your budget.

Flexible partnership structures – arrangements acknowledging different business situations and needs. Collaborative discussion about what makes sense for your specific context.

Fair compensation creates genuine investment – when fairly compensated for skilled work, focus goes to strategic thinking about your business success instead of maximizing billable hours or scope creep.

Cooperative principles as business advantage – collaborative value creation, democratic decision-making, worker empowerment. Following proven models from tech cooperatives successfully serving enterprise clients.

Anti-extraction positioning – explicit alternative to consultancy extraction and agency process theater, focusing on genuine business outcomes.

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Who I Work With

I handle partnerships directly, staying involved in technical decisions and strategic conversations. For specialized needs beyond core capabilities, I work with trusted partners who share this value-based, low-overhead approach.

Ideal partners:

• Need strategic thinking about business value, not just task execution
• Value outcomes over process adherence
• Want technology creating measurable business impact (cost reduction, revenue growth, worker empowerment)
• Interested in collaborative partnership over rigid vendor management
• Understand that when something is genuinely high-value, we figure out how to make it happen
• Open to discussing what partnership structure makes sense for their situation

Especially welcome:

• Growing businesses at different stages (we discuss what structure fits)
• Troubled businesses needing high-value work done
• Organizations prioritizing worker empowerment and ethical technology
• Businesses tired of consultancy fees and agile theater
• Mission-driven organizations valuing collaborative decision-making
• Worker cooperatives and democratically-run organizations

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Track Record

Building web applications since 2000

I don’t track vanity metrics like project counts or chase awards. I focus on building systems that solve real problems and keep working.

Some things I’ve built:

• E-commerce integrations eliminating 75% of manual order processing
• Infrastructure optimizations saving 40% on costs while improving reliability
• Automation systems saving 20+ hours/week in manual work
• Strategic platforms turning retention opportunities into ongoing business value
• Integration work connecting systems that didn’t want to talk

Some collaboration patterns:

• Long-term comprehensive partnerships (years of ongoing collaboration)
• Marketing agency collaborations (working with their clients)
• International partnership discussions (US, UK businesses)
• Various partnership structures (retainer, growth partnership, strategic collaboration)

Value delivered: Measurable cost reductions, revenue enablers, worker empowerment improvements—not just “features shipped”

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Current Partnership Approach

Real situation: Working with businesses at different stages through various partnership structures

Value-based approach: Prioritize based on business impact, not developer convenience or easy wins

Flexible structures: Discussion about what makes sense for specific situations—from focused support to comprehensive retainer to growth partnership

Measurable outcomes:

• Cost reduction through automation and infrastructure optimization
• Revenue enablers through better tools and integration
• Worker empowerment through eliminating manual drudgery
• Strategic insights creating business value beyond technical delivery

Collaborative results: Technology foundation helping businesses compete effectively while supporting workers through better tools and smart automation

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No corporate consultant pitch about “stakeholder value” while optimizing for extraction.

No agency pitch about “agile transformation” while selling process overhead.

Just professional technology work creating measurable business value—cost reduction, revenue growth, worker empowerment—through collaborative partnership.